How to Build an Effective Small Business Growth Strategy in a Competitive Environment

For a small business to build sustainable growth, it is important to start with a clear understanding of the target audience and market niche. Conduct a competitive analysis audit: identify the strengths and weaknesses of competitors, determine the unique selling proposition of your product or service. At the same time, the growth strategy should be realistic: divide the goals into quarterly and annual, set key performance indicators and regularly adjust tactics depending on the results.